Doordash
Campaign
Location:
Service:
Bozeman, MT
Marketing, Advertising, Art Direction
The Doordash campaign was designed to inspire individuals to become DoorDash drivers by showcasing real-life scenarios that anyone can relate to. The focus was on keeping the messaging personal and authentic, highlighting everyday moments that resonate with a wide audience. The aim was to create a connection between the brand and potential drivers, making the opportunity feel accessible and relatable.
This campaign was crafted with a multi-channel strategy to engage audiences in both physical and digital spaces. By placing eye-catching posters in high-traffic areas like bus stops, magazines, and walkways, we ensure visibility in everyday moments. Coupled with a strong social media presence across platforms like Facebook, Instagram, and Twitter, the campaign builds a consistent, omnipresent message that resonates with diverse audiences. My creative motivation was to create a seamless experience across all touchpoints, maximizing both reach and engagement to drive action, wherever the audience is.
This campaign was built with a strategic, multi-platform approach to ensure maximum reach and engagement. By placing visually compelling posters in high-traffic areas like bus stops and magazines, and combining that with an active social media presence on platforms like Instagram, Facebook, and Twitter, the goal was to meet audiences where they already are—making the message unavoidable. Each touchpoint was designed to complement the other, creating a unified experience that keeps the brand in front of the audience at all times. The intention was to create a campaign that not only informs but also sparks action, moving people from awareness to engagement.
Project Images
